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Policy-ish Public Health Twitter Health Inc. Back in 1996, cholesterol-fighter Lipitor became the fifth drug of its kind to be approved by the Food and Drug Administration. This week, the biggest hit in the history of the pharmaceutical industry lost its patent protection in the U.

One version of the cholesterol-lowering drug Lipitor (generic name is atorvastatin) was approved by the Food and Drug Administration Wednesday. The India-based Ranbaxy Laboratories Ltd. The drug will be manufactured by Bayer 04 fanshop Laboratories in New Brunswick, N.

Earlier Wednesday, New Jersey-based Watson Pharmaceuticals Inc. Watson Chief Executive Paul Bisaro told CNBC that his company's generic version of Lipitor will sell at a 50 percent discount from its recent price as a brand-name drug.

Janet Woodcock, director of the FDA's Center for Drug Evaluation and Research, said in a statement. In the new era of generic competition, the drugmaker is body mass index calculator pretty aggressive in trying to preserve its turf.

It's also asking drugstores to block prescriptions for the generic and fill them bayer 04 fanshop Lipitor instead for the next six months, when generics won't be widely available.

That strategy has drawn the scrutiny of Capitol Hill lawmakers, as The New York Times reports. So what does all this bayer 04 fanshop for pocketbooks. At first, prices for Lipitor and the equivalent generics should drop a little.

After six months, when more many companies will be allowed to produce generic Lipitor, the price for the drug should plummet to pennies a day. More people can afford it now. Policy-ish Public Health Health Inc. Greene, MD, PhD Virtual Mentor. When it was first approved for marketing by the U.

The Jarvik Lipitor campaign, first aired in early 2006, coincided with the market entry of generic simvastatin. Many readers will remember bayer 04 fanshop of his silver-haired visage on bus-stops and billboards, and video sequences of a calm, confident Dr. Jarvik rowing across a mountain lake while discussing the central role of Lipitor in the maintenance of his own cardiovascular vigor.

Bayer 04 fanshop advertisements taught patients to be wary of pharmacists, insurers, or physicians who might try to substitute a generic statin for Lipitor.

Beyond biomarkers, by the time of the Jarvik ad campaign Pfizer could point to more than 400 trials of Lipitor, involving bayer 04 fanshop 80,000 patients, which allowed for claims of clinical efficacy simply women sex studied in other statins.

The implication was clear: what other drug could claim to be the same as Lipitor. In a popular and political environment increasingly skeptical of direct-to-consumer (DTC) pharmaceutical advertising, this broadly visible campaign was a lighting rod for criticism. As Jarvik became a topic of conversation for pharmaceutical industry bloggers both sympathetic to and critical of DTC advertising, publicly available sources of information were scoured to flesh out the story of bayer 04 fanshop controversial spokesperson.

Jarvik had received poor grades as an undergraduate at Syracuse University. He bayer 04 fanshop difficulty getting into medical school and had ultimately received his MD from an offshore medical school, after having been rejected for admission by American schools. Not only was he Hydrocodone Bitartrate and Acetaminophen (Zydone)- Multum a cardiologist, he was not currently bayer 04 fanshop to practice medicine.

Not only bayer 04 fanshop he not currently licensed, but he had never had a license to prescribe drugs in the United States. Indeed, through the work of a loose collective of bayer 04 fanshop, it soon became apparent that Robert Jarvikthough an accomplished researcher who had received a full undergraduate medical educationhad never completed a residency or internship and had no clinical experience in internal medicine beyond the few months afforded by his undergraduate clerkships.

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